New boats and accessories offer the promise of problem-free operation and peace of mind. Unfortunately, today’s boats are very complex systems of parts, and occasionally even brand-new components can fail. And, when things go wrong, the warranty can be invaluable. This scenario is well understood by many consumers who have purchased big-ticket items in their life. Two key areas of the warranty process oftentimes overlooked are the manufacturer and servicing dealer. Manufacturers can take a short-term transactional view and work to wiggle out of warranty related obligations, or they can take the long-term customer loyalty view and be accountable, moving [...]